Learn more: SustainableBrands.com Women and men are fighting all over the world to save their neighborhoods, streets, cities and countries from the visual pollution caused by excessive outdoor media. This grass root movement is driven by the desire to reconquering the public spaces that have been usurped by private messages. It is about taking control of our physical and mental environment and reconnecting with simple beauty while pushing back on that which de-humanizes and ultimately what homogenizes us. What might the future look like for brands responding to this creeping desire we all have to be in control of those who seek to demand our forced attention? Marc Gobé created "Emotional Branding" over 15 years ago as both a best-practice standard in building brands, as well as a summation of his branding philosophy. As marketing became more left-brain data and logic driven, Marc had the courage and vision to pursue a more right-brain orientation on branding. Marc evangelized the need for brands to communicate on an emotional level with their audiences. He began sharing his perspective and emotion-driven form of branding beginning in 2001 with the publishing of his first book, appropriately titled Emotional Branding.
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Saudi Arabia called for an independent investigation into Climategate Monday, warning that the scandal over stolen e-mails threatened to undermine the global-warming negotiations beginning in Copenhagen. We believe this scandal — or what has been referred to as the climategate scandal — we think this is definitely going to affect the nature of what could be trusted in our deliberations, the Saudi Arabian negotiator said. Climategate: Dr. Tim Ball on the hacked CRU emails www.youtube.com
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