Stone Contact Interview with Marty Gould at Coverings 2011 Trade Show

Stone Contact correspondent Anisha Vasani interviews marketing executive Marty Gould who gives advice on specific strategies for marketing and advertising within the social media network. His tips for business for not only generating business within the industry but also in securing jobs and contracts as well. He recommends that perspective businesses prepare a plan and select a direct target market utilizing emails and other online tools and research. He notes that the internet is a viral form of social media that can increase the sales and marketability of any business. As it applies to the growing stone product industry, he notes that, stone products are increasingly on demand. This is due to the current economic state of the real estate market where the quality of building products and materials put into new structures are specifically designed to increase the value of the properties. Mr. Gould also points out that stone is a natural product and people are more mindful of the type of building materials put into their structure and the effects of the manufacturing of these materials have on the environment. Marty Gould is a marketing consulting and strategic planner for Focalize Consulting out of Fort Lauderdale, Florida. For additional information you can visit his website at www.focalizenow.com . TheCoverings 2011 trade show at Sands Convention Center in Las Vegas featured the latest products,technology and services in the Stone Industry Globally. Everything from ...
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